I recently conducted a webinar on everything SEO – Basically the 101 level of SEO for the beginner. In that presentation, I defined what SEO is and why you need it in your marketing strategy. I unveiled certain tips and tools that are helpful in conducting research and planning for an SEO strategy. Finally, I tied it all together into how it plays into a marketing platform such as marketing automation. So, if you are the type that prefers a webinar to a wordy article, then scroll down to a video of the presentation. If you are the overachiever that prefers both the prose and the presentation, here is everything you need to know about what SEO is and why you need it for your bottom line.
Search engine optimization (SEO) is the practice or methodologies that go into getting ranked on the first page of a search engine results page (SERP) – Google, Bing, Yahoo, etc. Its purpose is to drive traffic to your website, then in addition to that, it is to keep your users on your website – interacting with your content.
That interaction piece plays into some marketing automation functionalities that I’ll go into further down in the article. There are content strategies, technical best practices, user experience (UX), and keyword research that all go into a well thought out SEO effort.
In finance, a loan is the lending of money from one individual, organization or entity to another individual, organization or entity. A loan is a debt provided by an entity (organization or individual) to another entity at an interest rate, and evidenced by a promissory notewhich specifies, among other things, the principal amount of money borrowed, the interest rate the lender is charging, and date of repayment. A loan entails the reallocation of the subject asset(s) for a period of time, between the lender and the borrower.
In a loan, the borrower initially receives or borrows an amount of money, called the principal, from the lender, and is obligated to pay back or repay an equal amount of money to the lender at a later time.